DURATION
Nov - Dec 2019
TEAM
CORE TEAM: 1 Project manager, 1 UX/UI designer │ COLLABORATED WITH: Client
TOOLS
Adobe XD, Miro, Google forms
ROLES
• Led the UX design process by interviewing users and creating the journey map.
• Established the service concept and content.
• Created the interface and visual design.
• Established the service concept and content.
• Created the interface and visual design.
OVERVIEW
Connect the musical consensus of amateur DJs to activate the dance music scene.
The clients' request was to elevate a simple music-sharing service to a dance music hub.
Unlike the old service direction, which focuses on uploading mixed music,
amateur DJs actively plan events and mobilize audiences. To expand their activities, we provide them with new services to support their DJ skills, human networks, and self-promotion.
The clients' request was to elevate a simple music-sharing service to a dance music hub.
Unlike the old service direction, which focuses on uploading mixed music,
amateur DJs actively plan events and mobilize audiences. To expand their activities, we provide them with new services to support their DJ skills, human networks, and self-promotion.
PROBLEMS
Low service utilization
- 99% churn rate of initial users within a month after the service was introduced.
- Remarkably low uploads and streams of DJ mix music.
- No non-sound-source-related content available.
- Remarkably low uploads and streams of DJ mix music.
- No non-sound-source-related content available.
USER RESEARCH
We conducted surveys and interviews to understand amateur DJs' activities.
• Respondents: 30 people
• Interviews: 6 people, 1 hour
• Respondents: 30 people
• Interviews: 6 people, 1 hour
The survey showed that the DJs made music mix less than once in six months to a year, less frequent than our expectations.
"I focus on individual promotions, event planning, and execution rather than music-making activities."
Name Age Gender Employment
Howako 27 Female Clothing sales staff
"Most of the audience participating in the event are acquaintances."
Name Age Gender Employment
Shimomura 29 male IT Company Marketer
We set up the persona based on in-depth interviews to understand the amateur DJs' essential needs.
We also examined amateur DJs' activities through a journey map and identified pain and gain points.
We also examined amateur DJs' activities through a journey map and identified pain and gain points.
USER NEEDS
01. Increase awareness
Amateur DJs want to increase event appearances, audiences, and streaming to expose their music to many more people.
02. Expand network
Amateur DJs want to interact with other DJs to plan events and exchange music information.
03. Enhance skills
Amateur DJs want to improve mixed music production or DJ play skills for their self-satisfaction and audience, but struggle with a lack of time and knowledge.
Create wireframes to evaluate product structure and functionality, and perform initial testing.
SOLUTION
A network that expands
through musical empathy
through musical empathy
Acquaintance-based amateur DJs need a wide human network to reach listeners.
Share issue content
We posted issues in the service at the front of the main page for users to collect and view postings with many likes from each menu. This new content invigorates stagnant services and inspires DJs to be more deeply involved in dance music.
Increase the spread of self-promotion
This provides a basic profile form to share easily, which increases the frequency of Internet exposure through hashtags and social media connections on the profile page.
The profile page's modular format allows users to freely organize profile content, so DJs can update their profile with interests besides music activities.
We designed the main page representing the service according to the client's circumstances.
MAIN PAGE
PROFILE PAGE
VISUAL CONCEPT
Representative images of DJ mixing devices and dance music are the starting points of the visual concept.
We use a DJ mixing machine's geometric elements to present futuristic, digital, and technological impressions.
We use a DJ mixing machine's geometric elements to present futuristic, digital, and technological impressions.
